Passionately YOU - Official Launch

"Don’t Duck Cervical & Breast Examination"

As promised in 2008, Passionately PINK, Know. Prevent. Cure Breast Cancer Awareness Campaign is back with another innovative and unique program tat promises education and awareness on two of the deadliest cancers face in a single campaign

The band of volunteers of the 2008 Passionately Pink campaign announced its new endeavor with a new identity and refreshed name – Passionately YOU. Its specially designed teal and pink ribbons representing the union of both the cancers was revealed for the very first time. Internationally, the colours teal and pink represent cervical cancer and breast cancer respectively.

The volunteers launched the Cervical and Breast Cancer Awareness initiative with Y.Bhg. Datin Paduka Marina Mahathir with hopes of raising the awareness of the benefits of early detection through self-examination and regular check-ups. The campaign, which emcompasses road shows, events and fun activities, will run over a period of 6 months from 16th May to 11th October 2009.

This year’s key messages – “Know. Prevent. Cure” and “Don’t Duck Cervical & Breast Exams” – affirm the belief of the campaign from Asia Assistance, PJ Live Arts, Tetap Tiara Sdn.Bhd and Assunta Hospital have partnered with pharmaceutical company, Merck-Sharp & Dohme Malaysia (MSD) as one of the key contributor. Other contributors include Kein Hing Industry, manufacturer of Zenne appliances, Famous Amos, Wild Rice and more.

Volunteers will be taking the campaign on the road to meet the community at selected shopping malls in KlangValley. Teal and pink novelty education packs which contain information on cervical and breast cancer will be distributed during the road shows. The public will also have the chance to receive free clinical self-breast examination, information on breast cancer diagnosis and screenings.

In order to encourage the public to go for check-ups, Merck Sharp & Dohme Malaysia (MSD) is giving a special price to the people for Gardasil vaccination which will be only RM260 per vaccination.

There will be an exclusive play titled “YOU”, produced by Dato’ Zahim Albakri to be staged at the PJ Live Arts for three consecutive nights starting from 28th August 2009.

The high point of this campaign is definitely the charity run that will be held on 11th October 2009. The Marathon & Quacky Run’s objective is to show the positivism of the public towards the diseases and to spread the word of “early detection & prevention”.

Through Passionately YOU campaign, the organizers are hoping to raise RM200,000 for Assunta Hospital’s Social Welfare to facilitate the deserving patients.